With the releasing date became more and more close,there are all kinds of news and information about the game we can see in internet .EA feel very confident about the game and even the swtor credits process, they have well designed.The U.S. EA CEO John Riccitiello said in an interview, EA's current job focus on two things: first, they will try to impact Blizzard's market share in the traditional field of video games and online games and narrow the gap; second, they plan to achieve $3 billion annual revenue in the next two or three years.
John Riccitiello said that the new game sales is definitely not surpass Blizzard's.
From the beginning of 2011 so far, EA's company's two new flagship products, Battlefield 3 and Star Wars: The Old Republic have maintained a very high visibility. EA's managers at all levels use external and praise speech on these two games,but John Riccitiello, said: "I do not think our sales to more than they (Activision Blizzard), but it can take away 20 to 30 percentage points of market share, which has been very great, and we will impact their market share. "
Riccitiello thought that although sales of these two games as Activision Blizzard will the product, it was able to effectively narrow the gap between the two companies. He also said that the Christmas shopping season will be critical. It can verify whether the company has played a reorganization.
EA has perhaps never recover its former glory
Riccitiello thought that EA's profit three years ago experienced a decline in the quality of games and profit, and so far they had nothing done in the emerging field of Internet, which has led to EA down from the hottest video game developers to second-rate companies. He said: "We used to be a highly successful Silicon Valley companies, but all of a sudden we were left behind other business ... ...The former glory may never fully recover. "